Family-owned chemical distributor offering 250+ industrial chemicals, including solvents, oils, phosphates, surfactants, and organic/inorganic compounds.

‍Disorganized Product Information: Fragmented and incomplete product data made it difficult for CJ Chemicals to update, access, and utilize information efficiently, hindering customer engagement and sales support.

Limited Digital Brand Presence: Due to the limited availability of product information, CJ Chemicals struggled with low online visibility, making it difficult for potential customers to discover its brand and offerings.
 

Slow Customer Acquisition: With a limited sales and marketing team, CJ Chemicals relied heavily on third-party listings, which only provided sporadic, low-quality inbound opportunities.

Hampered Customer Engagement: Inability to timely and effectively engage customers and present comprehensive solutions.

CJ Chemicals aimed to modernize its customer engagement for growth by acquiring new customers and streamlining internal processes. The website provided limited information, had limited discoverability, and did not effectively capture or manage leads.

CJ Chemicals implemented the Agilis Starter Edition as a fast and scalable method to launch their digital channel and leverage the product data as a single source of truth for customer acquisition and internal operations.

Digital Product Portal: A search engine discoverable digital catalog with a modern UI and user experience designed to help customers quickly find the right solutions, improving seller efficiency, customer engagement, and education. 
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‍Lead Management: Implemented a centralized lead management portal with multiple contact options, increasing responsiveness and significantly dropping response time.
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‍Customer Access: Provided customers secured logins to access product information, request quotes/samples, and provide a digital-first channel as an option.

In the 20 months since launch (Feb’ 23):
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Growth by new customer acquisition: Today's customer portal generates 10 validated leads per month, creating consistent business, not spot buyers, leading to long-term revenue growth.
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Growth with existing customers (Cross-sell/up-sell): The system enabled existing customers to discover the broader solutions offered by CJ Chemicals, resulting in 3 inquiries per month for new products from these customers.
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Efficiencies:  CJ Chemicals team uses their website as a sales tool, helping provide customers with accurate information quickly, winning buyer confidence while saving ~20% time spent searching for information, information exchange, etc.

Reducing Skill Gaps: The system has become essential for onboarding new sellers and assisting existing ones who may lack knowledge of the chemical industry, effectively bridging skill gaps for CJ Chemicals.

Check out the CJ Chemicals branded portal.