Omnichannel Chemical Sales: The Strategic Advantage of Digital Product Catalogs

Omnichannel Chemical Sales: The Strategic Advantage of Digital Product Catalogs

Derek Morgen

Digital Marketing Expert

In a world where phone calls and in-person visits are still vital to the chemical industry, embracing the digital side of sales is becoming increasingly important. By using multiple channels to reach and engage customers, better known as an omnichannel approach, you create a seamless and efficient customer experience.

Today, chemical manufacturers and suppliers are embracing technology to streamline sales processes and reach a wider audience. A product information management system and digital product catalog have become the prevalent first step.

In this blog, we explore the benefits of using digital product catalogs and how they are leveraged in an omnichannel approach to drive sales and enhance customer experience.

Understanding the Power of Digital Product Catalogs

Digital product catalogs give chemical businesses a centralized platform to showcase their products, enabling customers to access accurate, comprehensive, and up-to-date information. Unlike traditional PDF catalogs, digital catalogs offer searchability, and easy product discovery, making it simple for customers to find the right products quickly.

Additionally, digital catalogs integrate with other tools and platforms, such as product information management (PIM) systems like ionicPIM, customer relationship management (CRM) systems, e-commerce platforms, and marketing automation tools, making product catalogs a central hub for all sales and marketing activities.

Unlocking Opportunities with a Omnichannel Approach

An omni-channel approach involves integrating various channels to provide a seamless experience for customers. By incorporating digital product catalogs into your omni-channel strategy, you reach customers through multiple touchpoints such as websites, mobile apps, social media platforms, and offline channels. This improves the discoverability of your products and facilitates faster customer acquisition.

Enhancing Customer Engagement

Thanks to user-friendly search filters and intent-based lead capture tools, digital product catalogs empower customers to find the right products instantly. Your sales team leverages the centralized platform to manage customer interactions, track activity, and follow up on potential leads.

Additionally, customers have 24/7 access to product data, increasing their knowledge and confidence in your offerings. Detailed product information, such as properties, specifications, certifications, and safety data sheets, builds trust and credibility, ultimately increasing sales.

Providing sales teams with a goldmine of information

With a digital product catalog, sales teams access real-time data and analytics about customer behavior. This allows them to understand customer preferences, identify trends in product demand, and tailor their outreach accordingly. 

As salespeople meet in person, send emails, and make calls, they now have a plethora of product information at their fingertips to guide a productive conversation and secure sales. By centralizing all product information, your sales team will avoid miscommunication and provide consistent messaging to potential customers.

Amplifying your marketing efforts

Digital product catalogs not only benefit sales teams but also serve as a powerful marketing tool. 

Sharing the catalog through various channels makes it easier to reach potential customers and showcase your offerings compellingly. It’s also an easy way to run targeted campaigns at scale, increasing brand awareness and driving more leads.

Leveraging digital tools at in-person events

Digital catalogs are also becoming a staple at in-person events such as tradeshows and conferences, saving costs on printing physical catalogs and allowing for more interactive and engaging presentations, leaving a lasting impression on attendees.

Providing a station with a tablet or monitor encourages visitors to explore your product catalog, gather their information, and follow up with them after the event.

The Agilis digital catalog solution

At Agilis Chemicals, we offer a comprehensive digital product catalog solution that integrates seamlessly with your existing sales and marketing channels. Adding a digital product catalog to your existing website provides customers and team members with a streamlined and interactive experience.

Industry-specific features and functions

Unlike generic PIM solutions or marketplace providers, Agilis offers tailored solutions for the chemical industry. Their digital product catalog solution is equipped with industry-specific data models and taxonomies, allowing customers to easily search, compare, and request quotes or samples. It also offers complete control over customer engagement data, ensuring maximum competitive advantage.

Retaining ownership of your data

With Agilis digital product catalog solutions, you retain full ownership of your product and customer data. Your valuable business information remains confidential and securely stored on the platform. You have complete control over who can access and use your data, providing peace of mind and security.

By implementing Agilis' digital product catalog solution and adopting an omnichannel approach, chemical manufacturers and suppliers maximize their reach, effectively engage customers, and stay ahead in a competitive market in weeks.

Contact us
today to see about how our tailored solution will benefit your company and revolutionize your sales strategy.

For more information on Agilis Commerce's digital product catalog solution, please visit the Agilis Digital Product Catalogs page today.

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