To build, or not to build? Every producer’s quandary about the best way to take their portfolios online

To build, or not to build? Every producer’s quandary about the best way to take their portfolios online

Derek Morgen

Digital Marketing Expert

A marketplace for chemicals? Maybe… If you are a chemical producer, chances are, you’ve been thinking about tapping into the digital bounty of online commerce for a while now. And you probably have discovered an abundance of marketplaces that would be happy, for a small fee, to list your products and match you with potential customers anywhere in the world. And just as quickly, you would have discovered the downside of becoming “a listing” in a sea of anonymous items on the web. What about the brand that you worked so hard to build? Your reputation for quality, service, reliability? Wouldn’t it all be lost when your company is just one of the many “sellers” coming up in response to a query? 

How about your own commerce portal? Sounds like the most obvious answer, but this decision too presents a host of unexpected complications – like who is going to scope, plan, build, maintain, support, upgrade, debug, patch, and enhance this portal? And how much is it going to cost? Chemical producers rarely have the needed technology expertise in-house, and once you break down all the tasks associated with running a functional commerce portal, it becomes obvious that hiring a provider to do hands-on development and maintenance is a rather involved, time-consuming, and costly enterprise.

A technology company that understands the business of buying and selling chemicals. We launched Agilis to help producers, distributors, and buyers realize the benefits of online commerce without sacrificing their brand identify or disrupting relationships that they have built with their business partners.

With Agilis, you can have the best of both worlds. You don’t have to choose whether to list on a marketplace, or to build your own portal. You can have the benefits of both – quickly, efficiently, and for a fraction of the cost of developing a custom software solution.

  • We help you build a full-featured commerce portal using the domain you already have (
  • It’s branded with your company’s look and leverages your unique feel and style
  • We provide the dashboard, transaction portal, customer engagement tools, reports, analytics – everything you need to engage with customers, initiate and complete transactions, and track orders
  • We optimize your portal for Google search so that potential customers can easily find your products


Agilis does all the work – all you need to do is add your product catalog, and you are ready to go! You can also integrate your current channel partners onto the platform and offer your customers an omni-channel experience for buying chemicals.

Want to see how it works? Watch this video and see for yourself how Agilis can help you grow your business using the latest online commerce technology.


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