The Whitaker Company Unveils New Digital Customer Portal to Transform Product Discovery and Enhance User Experience

The Whitaker Company Unveils New Digital Customer Portal to Transform Product Discovery and Enhance User Experience

Derek Morgen

Digital Marketing Expert

February 15, 2024, Atlanta, GA - The Whitaker Company, a premier chemical distributor renowned for its commitment to innovation and customer service, is excited to announce the launch of its state-of-the-art digital Customer Portal. This transformative platform, developed in collaboration with Agilis, the leading provider of digital customer engagement tools for the chemical industry, is set to redefine the standards of product discovery and customer engagement in the sector.

"The introduction of our digital portal represents our commitment to investing in technology to continuously improve and grow our business," stated Colie Whitaker, President of The Whitaker Company.  "This platform is part of a multi-pronged sales strategy, which will expand our reach to new customers and markets as well as enhance and ease the efficiency with which our customers access our product and services." 

Jay Bhatia, CEO of Agilis Commerce, expressed his enthusiasm about the partnership, “Our collaboration with The Whitaker Company underscores our mutual commitment to driving digital transformation in the chemical industry. Our goal is to simplify the digital transition for producers and distributors, allowing them to leverage technology to maintain their unique market position and competitive advantage.”

Accessible via The Whitaker Company's website, the digital portal offers an intuitive and seamless product browsing experience, enabling customers to swiftly locate and explore products, access detailed information, and utilize valuable technical documentation to make informed purchasing decisions.

Customers interested in learning more about the digital transformation in the chemical industry are invited to register for the upcoming webinar at

About The Whitaker Company:

Since 1928, The Whitaker Company has been at the forefront of the chemical distribution industry, dedicated to providing high-quality products and unparalleled customer service. With a legacy of innovation, Whitaker has cemented its status as a trusted partner in the chemical sector. Headquartered in Atlanta, Georgia, and with additional locations in Ocoee, Florida, and Spartanburg, South Carolina, The Whitaker Company serves a diverse client base across the Southeastern United States. For further information, visit

About Agilis:

Agilis stands as a leader in digital customer engagement solutions tailored for the chemical industry. By enabling chemical producers and distributors to introduce their own digital platforms, Agilis enhances their competitiveness, sales growth, customer experience, and operational efficiency. Based in Newark, NJ, Agilis combines deep industry insights with technological expertise to develop advanced, scalable solutions. For more details, please visit

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