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Digitization strategies have made a 180-degree turn over the last 12 months. What was once done with large, industry-agnostic platforms, out-of-industry consultants, and generalized solutions has shifted to a clarity-driven approach to digitization.
Use-case-driven implementation has led the conversation for any chemical company looking to avoid bloated digital projects. Rather than launching a broad platform and hoping for adoption and success, companies are identifying unique business challenges and using industry-focused technologies to test and scale faster.
For global chemical companies, challenges due to shifts in product demand, workforce demographics, regulatory requirements, and more are impacting operations.
Throughout 2025, we’ve collaborated with many producers to reduce the impact of market volatility using our platform and expertise, which is fast to deploy and easy to scale. Here are the top 5 digitization use cases we’re seeing producers implement, and why they work.
What’s broken: Master data (products, raw materials, customers, suppliers) is fragmented across ERPs, regions, and teams. There’s no reliable, unified view.
Why it matters: Clean, accurate master data is the foundation for everything - from improving ERP/CRM performance to automation and data for AI applications. Misalignment wastes time, leads to errors, and slows every commercial function.
What it looks like in practice:
Expected outcomes:
Example – Wanhua’s Product Master Data Project:
Wanhua centralized its product data using Agilis’ MDM, resolving duplication, enabling faster distributor responses, improving customer visibility, and streamlining internal operations.
What’s broken: Customers and distributors' representatives rely heavily on producers’ internal teams for technical support, documentation, updates, and basic product information, slowing decision-making and increasing the cost to serve.
Why it matters: Self-service improves scalability, reduces internal workload, and strengthens long-tail customer relationships.
What it looks like in practice:
Expected outcomes:
Example – Evonik:
Evonik launched a digital portal to engage indie beauty brands, leading to a 70%+ conversion rate from over 200 new accounts and full support for small, low-volume orders, all powered by Agilis PIM and distributor integrations.
What’s broken: Sample management is one of the most difficult workflows in the industry. It has all the regulatory requirements of transporting material, but sits as an exception to most commercial workflows. Sample processes in the industry today are manual, inconsistent, and hard to track—leading to slow follow-ups and missed conversion opportunities.
Why it matters: Sampling is the first point of engagement in many chemical sales. Without traceability, producers lose insights and slow down decisions.
What it looks like in practice:
Expected outcomes:
Example – Wanhua:
Wanhua streamlined sampling with Agilis, saving coordinators many hours per week and improving visibility into requests across all channels. Distributors worldwide fully adopted the portal, reducing email clutter and accelerating response times.
What’s broken: Sales teams often lack quick access to accurate specs, positioning docs, or up-to-date regulatory files during customer conversations.
Why it matters: Enabling sellers with the right content at the right time improves win rates and customer confidence.
What it looks like in practice:
Expected outcomes:
What’s broken: Manual quote generation, order intake, and document validation slow down every stage of the commercial cycle.
Why it matters: Automating these processes increases accuracy, reduces turnaround time, and frees up commercial teams for strategic work.
What it looks like in practice:
Expected outcomes:
Example – Evonik:
Evonik’s platform enabled automated ordering for small-volume customers while maintaining service levels, cutting operational costs, and accelerating fulfillment.
Each of these use cases stands on its own, but they work even better together. The most successful producers in 2025 are starting with one friction point, launching fast, and using that momentum to drive further digitization across the business.
This is what use-case-driven transformation looks like. And it’s how Agilis helps you go live faster, and win faster.
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