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Success in the chemical industry isn't just about developing new products; it’s about providing exceptional support and service to customers who rely on your expertise. Evonik, a global leader in specialty chemicals, is setting a new standard by integrating an AI-powered assistant in their Indie Beauty Boutique portal to deliver real-time technical support and personalized product recommendations.
According to SeYoung Kim, Head of Marketing at Evonik Care Solutions NA, “With this platform, we want to evolve digitally with our customers. And as the beauty industry requires more transparency, especially about ingredients, we’re providing more thorough product information for our customers."
Evonik launched their AI assistant within their customer portal, which is tailored to independent beauty brands, creating a seamless experience for existing customers. Once logged in, customers can access technical support, product and formulation recommendations, and detailed product information without leaving the portal. This approach ensures that Evonik’s customers receive instant, tailored support right at their fingertips, any time of the day.
As Alexandra Mozina, Regional Marketing Manager at Evonik Care Solutions NA, explains, “Not only were the questions being answered from the information we provided, but also supplemental information it’s able to pull from our documentation, the industry, and Evonik. It’s so impressive, and our team was thrilled to have this implemented full-time for our customers."
The AI assistant doesn't just respond to customer inquiries—it reduces the workload for Evonik’s expert teams by automatically handling common questions. Routine inquiries about product compatibility, dosage, and technical specs are quickly answered by the AI, freeing up their technical experts to focus on more complex tasks and customer relationships.
Indeed, AI doesn’t replace personal interaction. Alexandra Mozina notes, “Of course, it doesn’t completely replace chatting with a real salesperson, but it provides an incredible basis for information."
Evonik's AI assistant does more than answer routine questions—it replies to inquiries and recommends relevant products based on specific needs. By providing personalized recommendations not only enhances customer satisfaction but also drives additional sales opportunities by guiding clients toward complementary solutions.
This system ensures that every interaction is maximized, delivering tailored product suggestions to clients who might not have otherwise considered them, resulting in increased revenue for Evonik.
Evonik’s indie beauty AI assistant is transforming the way they engage with customers, providing immediate, accurate support, and acting as a powerful sales tool. By adopting this cutting-edge technology, Evonik is staying ahead of the curve, building trust through transparency, and creating a more seamless experience for their customers.
As Se Young Kim sums it up, “We are evolving digitally with our customers, offering the transparency and thoroughness the beauty industry demands."
Integrating AI assistants into your customer portal significantly enhances user experience, provides instant technical support, and drives deeper customer engagement. Interested in exploring how AI will work for your business? Sign up for a demo or contact the Agilis team to learn more about integrating AI-powered solutions like Virtual Chemist into your operations.
Agilis is a leading provider of digital customer engagement solutions tailored specifically for the chemical industry. Built by seasoned professionals with deep industry experience, our AI assistants improve customer experience, streamline operations, and reduce support burdens—while ensuring your data stays secure. Trusted by industry leaders, Agilis is ready to help you scale smarter and faster.
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